Website care for heating companies, so the site keeps working when the phones get busy

What "website care" actually means

Website care is the routine, unglamorous work that keeps a site fast, safe and accurate: hosting, software updates, backups, security checks and small content changes. It is closer to a maintenance agreement than to a marketing campaign.

Most heating company sites are built once and then left alone. A year later the contact page still lists a technician who has moved on, the rebate page describes a federal grant that closed, and nobody remembers which email address the hosting account is tied to. None of this is dramatic. All of it quietly loses calls.

Our work splits into five parts, each with its own page:

• Managed hosting, so the site lives somewhere a responsible person is watching
• Updates and backups, done on a schedule with a restorable copy taken first
• Security and monitoring, so a compromised site is noticed early
• Monthly edits and support, for the changes you ask for
• Marketing upkeep, when you want the site to work harder, not just stay healthy

The services overview explains how to choose between them.

What we are, and what we are not

Heat.Support is a digital marketing and business consulting service. We look after websites and advise owners of heating businesses. We are not a heating contractor: we do not install, repair or service furnaces, boilers, heat pumps or anything else in a customer's home.

That matters for one practical reason. Everything we do is aimed at making your phone ring and your website tell the truth about your business. We never compete with you for a job.

Why heating sites need more care than most

A heating company's site has three habits that make neglect expensive.

1. Demand arrives in spikes. Searches for no-heat repairs jump when the temperature drops, often overnight. A site that loads slowly or fails under load on that night loses the most valuable traffic of the year.
2. The facts on the page change often. Rebate programs open, change and close. Prices move with equipment costs. Service areas grow. Every one of those changes needs an edit, and stale facts erode trust.
3. The phone number is the product. If the click-to-call link breaks, or call tracking is pointed at an old line, the site still looks fine while sending callers nowhere.

A worked example you can redo with your own numbers

Suppose, purely as an example, your site normally produces 6 calls a day in January, one call in four books a job, and your average booked job is worth $450 in gross margin. If the site is broken for three days during a cold snap, that is 18 lost calls, about 4.5 lost jobs, and roughly $2,025 of lost margin.

At $149 a month, a full year of care costs $1,788 before tax. Put in your own call volume and margin. The point is not that care pays for itself every year. It is that one bad week can cost more than the year's fee.

Proof from the HVAC sites behind this service

Ali Sedighi has built more than 150 live HVAC websites, and the larger ones show what upkeep has to handle. BoilerPart.ca runs on 2,000+ programmatic pages and grew organic traffic by 180%. HeatLand carries 850+ SEO articles and saw a 300% lead increase in 6 months. Sites of that size only keep their results if someone keeps every page loading, linked and accurate.

The results page goes through these cases and what they mean for a smaller company.

Coverage and pricing at a glance

We work with heating companies in all 10 provinces and 3 territories from Vancouver, and we meet by video call or in person. Regional details such as French-language rules in Quebec or rebate changes in your province are covered on the areas we serve pages.

Care is priced in three tiers that match our website packages: $149, $249 or $449 a month, in Canadian dollars, plus GST/HST based on your province (GST and QST in Quebec). The pricing page explains what drives the difference and how to choose. Every plan comes with a 7-day free trial, no credit card and no lock-in.

Who you will deal with

Heat.Support is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia. It is led by Ali Sedighi, MBA, who has 17+ years of digital marketing experience starting in 2007. You can read more about how we work, or start with the free website care checklist guide and see how your current site measures up.