Website care for heating companies in Manitoba

Manitoba's market, from the website's point of view

Homes are split between two fuels. Statistics Canada puts natural gas behind the main heating system in 52% of Manitoba homes in 2023, against 33% for electricity. Heating company sites therefore carry furnace content and heat-pump content side by side, and both draw serious traffic.

Winnipeg is by far the largest market. Brandon, Steinbach, Winkler and Portage la Prairie are distinct markets, and Thompson serves a large northern area. Clear service-area pages, and correct phone routing for each, are basic care for any company working beyond the Perimeter.

The heating calendar and website upkeep

Manitoba's long, very cold winters compress the safe window for larger website work.

• August and early September: finish software catch-up, theme changes and new pages.
• October to April: essential edits and security fixes only, with weekly checks of the emergency and furnace repair pages.
• May and June: a second window for larger changes, which suits heat-pump content refreshes before cooling season.

Heat-pump companies often find spring is their best time to publish, because homeowners shopping for cooling are also open to the heat-pump conversation. Our website care checklist lays out a full year.

Programs your site may mention, as of October 2026

Manitoba has more active heating programs than most provinces, so rebate pages need regular review. Confirm details with Efficiency Manitoba before publishing.

• The Air Source Heat Pump Rebate offers $2,000 for a centrally ducted cold-climate unit or $1,500 for a ductless one, in existing primary residences. Registered suppliers can receive a $100 bonus when an application includes an F280 heat-load calculation, before March 31, 2027.
• The Affordable Home Energy Program page describes free heat pumps for qualifying electrically heated homes, but its eligibility details were not re-confirmed on the date we checked. Link to it rather than restating its terms.
• Manitoba was the first province to sign onto the federal Canada Greener Homes Affordability Program, announced September 12, 2025, delivered by Efficiency Manitoba.

The federal oil-to-heat-pump grant took its final Manitoba applications on July 31, 2026, so pages that still invite sign-ups need correcting. Our rebate page upkeep guide shows how to word and date these references.

Regulators your site may reference

Manitoba's Office of the Fire Commissioner issues gas and oil burner permits and tradesperson licences, and licenses electricians. WCB Manitoba covers workers' compensation, and Apprenticeship Manitoba handles trade certification. We link and summarise only.

Problems we commonly expect on Manitoba heating sites

When we first open a Manitoba heating company's website, a few issues tend to come up again and again, and most are quick to fix.

• Two fuels, one muddled page. Furnace and heat-pump services squeezed onto a single page, so neither ranks well and callers cannot tell what you specialise in. Separate pages, each kept current, work better.
• Rebate figures with no date. A heat-pump amount copied from a flyer two seasons ago, with no link to Efficiency Manitoba. Adding the date and the link takes minutes.
• Winnipeg-only contact details. Companies that also serve Brandon or Steinbach sometimes list a single city number and address. If you have a local line, show it on the matching area page.
• Slow emergency pages. Big photos at the top of a no-heat page push the phone number below the fold on a phone. Smaller images and the number first fix that.

How we would look after a Manitoba site

1. Map who owns the domain, hosting and profiles.
2. Bring software current in late summer.
3. Review heat-pump rebate pages against Efficiency Manitoba and date every figure.
4. Check that each service-area page routes calls to the right number.
5. Plan a spring content refresh for heat pumps.

Care tiers and prices are on the pricing page, and our approach is explained on the about page.