Monthly support is the part of website care that owners notice most. When your hours change, a technician joins, a rebate program closes or you want to push a fall tune-up offer, you send one message and a person who knows your site makes the change, checks it and tells you it is done.
What this service is
Every heating company website collects small inaccuracies. None of them is urgent on its own, so they wait. After a year, the site describes a business that no longer quite exists.
Monthly support clears that backlog and keeps it clear. It covers routine edits, a regular look for stale content, and someone you can ask "can the website do this?" without being sold a project.
Who it is for
- Owners who currently make website edits themselves, late at night, and dread it
- Office managers who have a list of changes and no one to send it to
- Companies whose website still refers to last season's offers or a closed rebate
- Multi-location businesses where service areas, phone numbers and staff change often
What is included
Your scope sets the amount of edit time per month. Typical work includes:
- Factual updates: hours, phone numbers, prices, financing notes, service areas and staff.
- Seasonal swaps: fall tune-up messages in September, no-heat and emergency messaging in winter, cooling or heat-pump messaging in spring.
- Rebate and program notes: updating or removing references when programs change. This is the most common source of misleading content on heating sites. Our rebate page upkeep guide explains why.
- A stale-content sweep: a regular pass through the site looking for dated statements, old promotions and broken links.
- Plain advice: short answers to questions like "should we add a page for this town?" or "is this plugin worth it?"
What counts as an extra
New page templates, full redesigns, large content projects and new integrations are scoped and priced in writing before any work starts. You will never get a surprise invoice for something you thought was routine.
Timeline
- Routine edits: we aim to complete simple changes promptly, and you hear back when each one is done. Response expectations are set in your written scope rather than promised here.
- First month: a backlog clear-out of the changes you have been meaning to make.
- Seasonal swaps: planned ahead, so your heating-season messaging goes live before the first cold weekend, not after it.
How results are measured
- Every request logged with the date asked and the date done
- A stale-content list that should get shorter each month
- Broken links found and fixed
- A yearly calendar of seasonal changes, kept and followed
A typical month, as an example
To make this concrete, here is the kind of list a mid-sized heating company might send in one month. These are illustrative, not from a real client:
- Change winter hours on the contact page and in the footer
- Add a new technician's photo and name to the team page
- Update the heat-pump rebate note after a program change, with a new checked date
- Swap the fall tune-up banner for a no-heat emergency banner
- Fix a broken link to a manufacturer's warranty page
Each item takes minutes for someone who knows the site. Together they are the difference between a site that feels current and one that feels abandoned.
Mistakes to avoid
- Leaving a closed rebate on the site "until we get around to it". Telling customers about money they cannot get is a trust problem, and possibly a misleading-advertising problem.
- Editing the live site without a backup. Every change, however small, should start from a restorable copy.
- Letting several people edit freely. Without one owner of the site's content, conflicting changes creep in.
- Waiting for a redesign to fix small things. A redesign is months away. A wrong phone number costs calls today.
Monthly support sits on top of hosting and updates. When you want the site to do more than stay accurate, look at marketing upkeep, or compare the tiers on the pricing page.
Frequently asked questions
How many edits are included each month?
The amount of edit time depends on your tier and is set in your written scope. Small factual changes such as hours, prices or a staff photo are the core of it. Larger jobs, such as a new service section, are quoted first.
How do I ask for a change?
Call, text or email with what needs to change and, ideally, a screenshot or the page address. That is the whole process. You do not need to learn a portal.
Can you write the new content as well?
Yes, for routine changes. For anything technical, such as equipment specifications or safety information, you supply or approve the facts, because you are the licensed expert and we are not.
Will you tell me when something on my site is out of date?
That is part of the job. Rebate notes, seasonal offers and dated statements are checked against a list, and we raise anything that looks stale.