Marketing upkeep is the step after website care. Care keeps your site fast, secure and accurate. Marketing upkeep makes sure people actually find it: your Google Business Profile, local search pages, reviews and the monthly reporting that tells you which of those things produced calls.
What marketing upkeep covers
For a heating company, most new business starts with a local search: "furnace repair near me", "boiler service" plus a town name, or "heat pump installer" plus a region. Three things decide whether you show up and get the call:
- Your Google Business Profile: accurate hours, categories, service areas, photos and a steady flow of genuine reviews
- Your service and area pages: one clear page for each service you want to sell and each area you genuinely serve
- Your measurement: call tracking and reporting, so you know what is working
Marketing upkeep keeps all three current every month.
Who it is for
- Heating companies whose site is already in good health, or has just been brought into good health through a care tier
- Owners who want to know how many calls the website produced, not just how many visits
- Businesses entering a new town or adding a service, such as heat pumps, who need pages and a profile to match
If your site is not stable yet, start with managed hosting and updates and backups instead.
What is included, by plan
Marketing upkeep is delivered through the HVAC.Agency family's monthly plans. Those plans are priced in Canadian dollars, plus GST/HST for your province (GST and QST in Quebec).
| Plan | Monthly | What it adds |
|---|---|---|
| Starter | $2,998 | Service pages built for search, Google Business Profile and local SEO work, starter Google and Meta ad campaigns, monthly reports, and hosting and maintenance |
| Growth | $4,498 | Adds advanced SEO and content, ads across multiple channels, retargeting, a CRM connection, review requests and reports every week |
| Elite | $8,998 | Adds video marketing and PR outreach, a dedicated account manager, a live dashboard, monthly strategy calls and tailored reporting |
Every plan includes hosting and maintenance, so you would not pay for a separate care tier on top. The pricing page explains how care tiers and plans fit together, and the full schedule is at hvac.agency/pricing.
Timeline
- Free trial week: the 7-day free trial covers a digital marketing audit, a website performance check, an SEO analysis and competitor benchmarking, with no credit card.
- First month: profile clean-up, tracking set up, and the most important service pages reviewed.
- Months two to six: steady work on pages, reviews and profile activity. Search results take time to move, and anyone claiming instant rankings is guessing.
How results are measured
- Calls and texts from the website and from your Google Business Profile, tracked separately
- Which pages those calls came from
- Booked jobs, if you share them, so cost per booked job can be worked out
- Review count and recency on your profile
For a sense of what this work has produced in practice, Roma Heating & Cooling saw 400% organic traffic growth in 12 months, and CombiBoiler.ca reached 300+ monthly leads. Those are results from specific HVAC clients, not predictions for yours. The results page gives the full picture.
How care and marketing work together
Marketing sends people to your site; care makes sure the site is ready to receive them. If a paid campaign drives traffic to a page with a broken phone link or an expired certificate, the spend is wasted. That is why the monthly plans include hosting and maintenance rather than treating them as someone else's problem. When you move from a care tier to a plan, the care continues inside it.
Mistakes to avoid
- Buying ads before fixing the site. Paid clicks landing on a broken page are money thrown away.
- Letting an agency own your profile or ad accounts. Ownership should always sit with your company.
- Measuring visits instead of calls. A visit is not a customer.
- Writing area pages for towns you do not serve. It misleads customers and rarely works for long.
When you want a deeper look at heat-pump demand in particular, Heatpump.Marketing covers rebate-driven heat-pump marketing in detail.
Frequently asked questions
Is marketing upkeep part of the care fee?
No. Care tiers cover the health of the site. Marketing upkeep is delivered through our monthly marketing plans, which start at $2,998 a month and also include hosting and maintenance.
Should I start with care or with marketing?
If the site is broken, insecure or wrong, start with care. Sending paid traffic to a slow or inaccurate site wastes money. Once the basics are sound, marketing is the next step.
Can you promise more leads?
No. We do not promise rankings or leads. We can show you what our HVAC work has produced for named clients, set clear measures for your plan, and report against them every month.
Who owns the Google Business Profile?
You do. The profile should be owned by your company account, with us added as a manager. If someone else holds ownership today, recovering it is an early priority.